Pricing that scales down to zero
3.5% + 50p per paid ticket, all-in, with card processing included. Free tickets are always free, and stall applications are included on every plan.
Free
Everything you need to sell out your first show.
£0 forever
- Unlimited events and ticket types
- 3.5% + 50p all-in per paid ticket, free tickets always free
- Guest checkout with Apple Pay and Google Pay
- Stall applications, acceptance and invoicing
- QR tickets, scanning app and box office
- Refunds, announcements and basic reports
- 2 team seats
Pro
For organisers who run shows all year round.
£29.00/month
- Everything in Free
- Floor plan editor with pitch assignment
- Email broadcasts and audience segments
- Sponsor showcase on event pages
- 5 team seats
- Priority support with same-day replies
- Same 3.5% + 50p per-ticket fee, nothing extra
Max
For high-volume organisers who want to keep more of every sale.
£79.00/month
Pays for itself from ~250 paid tickets a month.
- Everything in Pro
- 2.5% + 30p per-ticket fee, a saving on every single sale
- White-label ticket emails and embed widget
- Unlimited team seats
- Priority support with phone callback
What does a ticket actually cost?
Fee calculator
One all-in fee of 3.5% + 50p per ticket, with card processing included. Choose whether the buyer pays it or you absorb it.
- Buyer pays
- £10.85
- Popup Pal fee
- £0.85
- You receive
- £10.00
Free tickets carry no fee at all. Payments settle directly to your own Stripe account and Popup Pal’s fee is deducted automatically, so there is nothing to reconcile.
Compare plans
| Feature | Free | Pro | Max |
|---|---|---|---|
| Events & ticket types | Unlimited | Unlimited | Unlimited |
| Per-ticket fee (paid tickets) | 3.5% + 50p | 3.5% + 50p | 2.5% + 30p |
| Free tickets & free events | Free | Free | Free |
| Guest checkout, Apple Pay & Google Pay | ✓ | ✓ | ✓ |
| QR tickets, scanning & box office | ✓ | ✓ | ✓ |
| Stall applications & trader invoicing | ✓ | ✓ | ✓ |
| Refunds & self-serve refund policies | ✓ | ✓ | ✓ |
| Team seats | 2 | 5 | Unlimited |
| Floor plan editor & pitch assignment | — | ✓ | ✓ |
| Email broadcasts & audience segments | — | ✓ | ✓ |
| Sponsor showcase on event pages | — | ✓ | ✓ |
| White-label ticket emails & widget | — | — | ✓ |
| Support | 1 business day | Priority, same day | Priority + phone |
Pricing questions
Is the fee really all-in?
Yes. The 3.5% + 50p per ticket covers everything, including card processing. There is no separate Stripe charge added on top and no hidden booking fee. What we quote is what it costs.
Who pays the fee, me or the buyer?
Your choice, per event. Pass it on and the buyer sees a small service fee at checkout while you receive the full ticket price; absorb it and buyers pay the face value while the fee comes out of your side.
Do stall fees and invoices carry the same fee?
Yes. Stall invoices paid online through Popup Pal carry the same all-in structure: 3.5% + 50p per invoice (2.5% + 30p on Max), taken automatically when the trader pays. Stall application forms themselves are free on every plan.
How does the Max plan’s lower fee work?
On Max, every paid ticket carries 2.5% + 30p instead of 3.5% + 50p, saving you 1% plus 20p on every ticket. From around 250 paid tickets a month the saving covers the subscription by itself, and everything above that is money back in your pocket.
Can I cancel whenever I like?
Yes. Subscriptions are monthly or annual and you can cancel any time; you keep your plan’s features until the end of the period you have paid for. Your events and data stay exactly where they are.