For organisers of markets, fairs, trade shows & exhibitions

Demo: watch Popup Pal run a sample Saturday

Scroll, and the clock is yours: 06:00 to 18:00 on a sample market. Setup, the queue at the gate, doors, and the day settled by close: sample numbers, laid out the way the product lays them out.

Prefer a person at the wheel? Book a 20-minute demo. A real call, not a slide deck.

06:00

The plan is set

18 pitches drawn on the floor plan, 16 assigned by breakfast. Traders check in as the vans arrive, and the last stall payment lands: PP-INV-000048, £140, Paid, with a £0.00 Popup Pal fee. £6,720 collected before doors.

09:55

The queue

Five minutes to doors. QR tickets sit ready on phones in the queue. Each serial verifies exactly once at the gate, from any phone on the door.

10:00 · doors

ADMIT

214 in by mid-morning · one code tried twice and read ALREADY SCANNED

18:00

641 admitted£4,592 tickets£6,720 stall payments

0% of the stall money. Every core feature. Every paid plan.

That 0% is our cut. Stripe’s processing is charged separately, at cost, on your own account.

The whole thing

Everything between “can I have a stall?” and packing the hall down

Real screens, drawn so you can read them. Nothing here is a mock-up of something we plan to build.

Taking applications

One form, however many dates

A programme of dates is one application, not one per date, and the follow-up questions only exist for the makers they apply to.

They apply once, for the dates they want

Tick the dates that suit, say which is preferred and how many they could manage. Say you’re a local maker and the address and proof fields appear; say you’d run a workshop and the workshop questions do. Everyone else never sees them.

Choosing who gets in

Curate a hall without a spreadsheet

Applications have a life here: requested, offered, on the reserve list, confirmed, closed. Capacity counts in tables, so two makers sharing one take up one.

Narrow hundreds down to the ones you’re choosing between

Filter by what they make, whether they’ve traded with you before, table size, whether their paperwork is in. Forty-two applications become the eight you’re actually deciding on.

Offer several makers a date in one action

Pick the pitch, add a discount if it applies, and send. Each maker gets their own email with their own payment link, and the capacity you’ve just committed is held while they pay.

Answer each date separately, in one email

Offer the 28th, put them second on the reserve list for the 29th, decline the 13th because it’s full. One application, four answers, one email, not four.

Getting paid

Deposits that collect and chase themselves

Set the terms once for the whole programme: the deposit, the deadline, when the balance falls due. Stall money is paid straight into your own account: by card on every paid plan, or straight from a banking app on Max. We take 0% of it and add no per-stall fee; Stripe’s processing is charged separately, at cost, on your own account.

A deposit lands and the booking confirms itself

No one marks anything off. The invoice settles, the table is confirmed, the pitch is theirs, and the totals at the top move without anyone opening a spreadsheet.

Nobody writes the reminder emails

Due soon, due today, overdue, final warning. And if it’s still unpaid when the deadline passes, the offer expires and the table goes back to the reserve list on its own.

The day itself

The hall, the day sheet and everyone in it

Plan the floor once, hand it to the people who need it, and arrive on the morning knowing who has paid and whose paperwork is short.

Plan the hall, then hand it out

Assign pitches, including shared tables and workshop space. Release it and every maker sees their own pitch with your setup notes, instead of forty emails asking where to park.

Check people in as they arrive

Pitch, trader, whether their insurance is still in date, ticked off on a phone. The count keeps itself, and the one whose cover expires before the date is flagged before they turn up.

Give the venue the day without the money

A venue partner signs in and gets the roster, the plan and check-in for the dates you shared, and nothing else. Not a setting someone has to remember: the rest of the product simply isn’t theirs.

Keeping everyone told

Message exactly the right traders

Every send is logged against the trader it went to, so you can see what someone was told and when.

The food traders confirmed for the 28th, and only them

Filter by status, by date, by what they sell. The recipient count narrows as you go, so you know who you’re about to email before you send it.

The running order

Six scenes, one show

Real product recordings, in the order a show actually happens: a trader applies, the invoice goes out, the money lands, the plan fills, tickets sell and the doors open.

  1. Stall applications inbox

    Applications land in one sortable inbox. Accept a trader and the stall is provisioned, with its invoice sent, in one click.

    How applications work
  2. Trader pay links

    Every accepted trader gets a secure payment link, and the invoice status updates automatically.

    How invoices get paid
  3. Paid, without the chasing

    The dashboard shows who has paid the moment the payment lands.

    How you get paid
  4. Assign traders to pitches

    Drop each accepted trader onto a pitch, so everyone knows where they are going before doors open.

    How the floor plan works
  5. Guest checkout

    Buyers pick tickets and pay on their phone in seconds. No account, no app, no password.

    The buyer experience
  6. Scan at the gate

    Any phone is a scanner. Each ticket verifies once, and live counts update as people arrive.

    Day-of scanning guide

What we’ll show you

One platform instead of a ticketing site, a spreadsheet and an inbox full of stall applications. These are the three things every demo covers.

Stall payments straight to you

Applications land in one inbox, and they are never capped. Accept in a click, invoice with a secure payment link and chase any straggler with a one-click reminder. Popup Pal takes 0% of what your traders pay you and adds no per-stall fee. Stripe’s processing is charged separately, at cost, on your own account.

Ticketing stays simple

Guest checkout with Apple Pay and Google Pay. Buyers never make an account. QR tickets arrive by email with wallet passes; ticket sales are pay-as-you-sell at 4.5% + £0.59 + VAT per paid ticket on every plan. Card processing sits inside that number rather than being charged on top. Stall money works the other way round: we take nothing, and Stripe bills you for its processing.

Show day on your phone

Scan tickets from any phone with nothing to hire, sell walk-ups in box office mode, check traders in against the floor plan, and send live announcements when plans change.

Built around what organisers keep telling us

We hear the same three frustrations from market and fair organisers again and again, paraphrased below from those conversations. The demo is us answering them with the product open, on your event.

“I spend more time chasing stall fees than promoting the event. I need invoices that get paid without me sending three reminder emails.”

“The admin takes longer than the event itself: applications, invoices, the spreadsheet. That is the part I want gone.”

“On the day I need everything on my phone: who has arrived, which pitches are empty, and a way to tell everyone the car park has changed.”

From £9.99

a month, excluding VAT, priced by capacity rather than by features

0%

of your stall money on every plan, and no per-stall fee; Stripe’s processing is charged separately, at cost, on your own account

Never capped

stall applications; only confirmed places count towards your plan

No accounts

buyers check out as guests; their order link is their key

Demo questions

How long is the demo?

About 20 minutes on a video call. We set up an event like yours in front of you: dates, ticket types, a stall application form. You see the real product, not slides. Bring questions and we will run over happily.

Is it a sales pitch?

It is a practical walkthrough, not a slide deck or a pressured close. We show your event in the real product, answer awkward questions and explain the published plans clearly. The demo exists because seeing your own event set up in ten minutes answers more than a page of copy.

Do I need anything ready?

Nothing is required, but the demo is better if you bring your next event: dates, ticket prices and roughly how many stalls you take. If you already sell on Eventbrite or Ticket Tailor, bring a link and we will show you the switch.

Can I just try it myself instead?

Nearly — organiser accounts are invite-only, so request access first and we will send you an invite, usually within a day. From there you can build your first event without ever talking to us. The demo is for organisers who would rather watch someone drive first.

Prefer to poke around yourself?

Request access and we’ll send you an invite — usually within a day. Your account is free to shape before anything goes public; choose a plan when you are ready to collect payments.

Request your demo

Tell us a little about your event and we’ll reply within one business day with a few times to pick from.

What we’ll cover
Your event set up live: ticket types and checkout, the stall applications inbox, trader invoicing, and running the gate from a phone.
Who you’ll talk to
Someone who works on the product, not a call centre. Awkward questions welcome: fees, switching, what happens when the venue Wi-Fi dies.
What it costs
The demo costs nothing and there is no obligation afterwards. Starter is £9.99 a month or £99 a year, excluding VAT, and every paid plan carries every core feature. Only event series (Pro and above) and Pay by Bank (Max) are tiered. Ticket pricing is on the pricing page.

What you run, roughly how many visitors and stalls, and when suits you for a 20-minute call.