Create your first event

An event on Popup Pal is the whole package: the public page, its dates, its ticket types and (optionally) its stall programme. Here’s the path from blank form to live page.

Basics

Give your event a title, a one-line summary and a full description. Add images — the first becomes your page hero and social preview. Choose a category (craft fair, comic con, county show and so on); it helps people find you and tailors a few defaults.

Dates

Every event has one or more dates (we call them instances) with start, end and optional doors-open times. A one-day fair has one; a weekend show has two; a weekly market can have a whole season’s worth. Tickets can apply to a specific date, so “Saturday only” and “weekend pass” both work naturally.

Venue

Physical events take a venue name and address, shown with a map on your public page. You can also run online events (a joining link revealed to ticket holders) or mark the venue as to be announced, and even hide the address until a reveal time you choose — useful for supper clubs and pop-ups.

Tickets

Add at least one ticket type — even free events need a “General entry — £0” type so registrations are counted and scannable. Pricing, capacities, per-order limits and sale windows are covered in Ticket types & fees.

Policies and visibility

• Refund policy — flexible, moderate, strict or no self-serve refunds. This is printed on your event page and drives automatic refund approvals; see Refunds & cancellations.
• Visibility — public events appear on your business page, in search engines and in our sitemap; unlisted events are reachable only by people with the link.
• Stalls — switch on stall applications if your event has traders, then build your form as described in Stall applications.

Publish

Publishing requires a verified email address, and paid tickets require a connected Stripe account. Hit publish and your page is live at popuppal.com/e/your-event — share that link anywhere. You can keep editing after publishing; you can also pause sales temporarily (with a note to buyers) without taking the page down.