Getting started

Popup Pal has three kinds of people: organisers (you), traders who take stalls at your events, and buyers who purchase tickets. Only the first two ever sign in — buyers manage everything through a secure link, so there is no account wall between your audience and a ticket.

1. Create your account

Go to the sign-in page and enter your email — we send a 6-digit code, so there is no password to invent. You can also continue with Google or Apple. Verify your email before you plan to publish anything or take money; publishing and payment actions require a verified address.

2. Create your business

Your business is your organiser profile: name, description, logo and category (market, fair, show or exhibition). It gets a public page listing your published events, and it is the thing your team members join. You can invite teammates as admins (full event control) or staff (day-of tools like scanning and box office).

3. Connect Stripe

Ticket and stall money goes directly into your own Stripe account — Popup Pal never holds your funds. Setup takes a few minutes; see Connect Stripe & get paid. You can build your event first and connect Stripe later, but you’ll need it before selling paid tickets.

4. Build and publish your event

Add dates, venue and ticket types, switch on stall applications if your event has traders, then publish. Your event page goes live at its own link, ready to share. The full walkthrough is in Create your first event.

What it costs

The free plan has no monthly fee and includes unlimited events, ticketing, stall applications and invoicing. Paid tickets carry a 3.5% + 50p per ticket all-in fee (card processing included); free tickets cost nothing. Pro (£29/month or £290/year) adds the floor plan editor, email broadcasts with audience segments, and priority support. See pricing for the full comparison.