Referral links

Your traders share your event with their followers. The village Facebook group posts it. A local newsletter mentions it. Referral links tell you which of those actually sold tickets, so next year you know who to brief first.

Creating a link

1. Open your event and go to Referrals.
2. Add a label for who the link is for, and optionally a short code. The link is simply your event page with the code attached, for example /e/spring-fair?ref=sarah.
3. Copy the link and send it to that trader, partner or group.

What gets tracked

• Visits: each landing on your event page through the link.
• Orders: completed, paid orders that started from that link.
• Sales: the total value of those orders.

The Referrals tab shows all three per link, live. Attribution is at the moment of purchase: if someone arrives through a link and buys in that visit, the order is credited.

Ideas that work

• One link per accepted trader, included in their acceptance email. Traders promoting the show benefits everyone.
• One link per channel: newsletter, community group, poster QR code.
• Reward the top referrer with a better pitch or a free table next time. Now you have the numbers to do it fairly.

Good to know

• Buyers see nothing unusual: the link opens your normal event page.
• No cookies are involved. Tracking is a code on the link, nothing more.
• Deleting a link keeps past orders and their totals, it just removes the attribution label.