Plans, limits & billing
Every plan includes every Popup Pal feature. What changes between plans is capacity — how much you can run at once — plus two things that are genuinely plan-dependent: event series and Pay by Bank. There is no feature you have to upgrade to unlock a form, a report or a scanner.
What you get without a plan
Ticketing works with no subscription at all. Create events, publish them, sell paid and free tickets, scan on the day, refund, run the box office — none of it needs a plan, and the ticket fee is the same either way (4.5% + 69p per paid ticket, all-in). Stall applications work too.
A plan is what lets you collect stall payments online: issuing an invoice with a pay link and having the money land in your Stripe account. Without one you can still record cash and bank transfers yourself.
The plans
| Plan | Per month | Per year | Active events | Confirmed stalls per event | Team |
|---|---|---|---|---|---|
| Starter | £9.99 | £99.00 | 1 | 20 | 1 |
| Pro | £29.00 | £290.00 | 20 | 150 | 5 |
| Max | £49.00 | £490.00 | Unlimited | Unlimited | Unlimited |
| Enterprise | Talk to us | Talk to us | Unlimited | Unlimited | Unlimited |
Prices exclude VAT, which is added at the prevailing UK rate (currently 20%). Paying annually saves 2 months against the monthly price. Subscriptions are billed by card or Bacs Direct Debit. See pricing for the current published detail.
- Event series — running one market as a run of many dates, with per-date offers and deposits — is included from Pro upwards.
- Pay by Bank is included on Max. On Starter and Pro, traders pay stall invoices by card. Either way Popup Pal takes nothing from the payment.
- Support is self-service on Starter, standard on Pro, and priority on Max and Enterprise. See help & support.
What counts as an active event
An event, not a date. An event with fifty dates in it is one event. An event counts as active while any of this is true:
- it is published;
- its application form is open;
- it has a date that has not finished yet; or
- it has a stall invoice that has been issued and not settled.
Cancelled events never count. Drafts you have not published, with no open form and no future date, do not count either.
Archiving: how an event stops counting
When an event has happened and the money is settled, archive it. From that moment it stops counting towards your active event capacity, which frees room for the next one.
Archiving deletes nothing. The event, its orders, tickets, invoices, applications, documents, contacts and reports all stay in your account, searchable and exportable, for as long as your account exists — on any plan, and after you cancel. Archiving is a statement that the event is finished, not a bin, and it is reversible: unarchive an event and it counts again (as long as you have room for it).
This is why a Starter organiser running one market a month is not on the wrong plan: you archive September before you open October.
Confirmed stall places, and why applications are never capped
The stall limit counts confirmed places on a single event — a trader who has been offered a place and confirmed it. It is per event, not a total across your events, so twelve markets of twenty stalls each is fine on a plan with a twenty-stall capacity.
Applications are never limited. Receive two hundred applications for twenty places if that is what your event attracts; read them, shortlist them, decline them. Reviewing applications is the point of the product, and it would be a strange plan that charged you for being popular.
Team members
Everyone in your business counts as one team member, whatever their role — owners, admins, day-of staff and venue partners alike. If you are on Starter, that one member is you.
What happens when you reach a limit
The action is refused, and we tell you which limit you reached and what you can do about it — archive a finished event, remove a team member, or move up a plan. Then you choose.
Nothing upgrades itself, and nothing charges you more without you choosing it. Popup Pal will never move you to a bigger plan, or take a pro-rata top-up, because of something you did in the product. We would rather refuse an action and explain than take money you did not agree to. Reaching a limit never touches what you have already sold, issued or confirmed, and never stops ticket sales.
Changing plan
Move up or down from the Billing page in your dashboard at any time (owners only); Stripe prorates the difference. Moving down while you are over the new plan’s capacity means the capacity applies from then on — nothing you have already confirmed is removed, but you will not be able to add more until you are back inside it.
What cancelling does
You can cancel any time from the Billing page in your dashboard. Your plan runs to the end of the period you have paid for. After that your account becomes read-only.
Read-only means:
- Nothing is deleted. Every event, order, ticket, application, offer, invoice, document, report and contact list stays where it is, readable, searchable and exportable. You keep your sign-in.
- Public application forms stop accepting new applications, you cannot make new stall offers or issue new invoices, offers that need a payment to confirm cannot be confirmed, and automatic reminders and chasers stop sending.
- Ticketing carries on. Selling tickets never needed a plan, so cancelling one does not stop you selling, scanning or refunding tickets. Tickets already sold stay valid and buyers keep their order links.
- Invoices you have already sent keep collecting. Their pay links carry on working and traders can still pay you. That money is yours and we take none of it, so there would be no sense in stranding it — or in punishing a trader for a billing matter between you and us. If your plan included Pay by Bank, those links quietly fall back to card while you are lapsed.
- Offers already made stay visible, but we stop chasing them, and an offer that needs a payment to confirm cannot be confirmed until you are back on a plan — so tell the traders concerned where they stand rather than letting a deadline pass quietly.
Start a plan again and everything picks up where it left off. Read-only is reversible, and nothing has to be restored. The full wording is clause 7 of the Organiser Agreement.
What Popup Pal takes from stall money
Nothing. No percentage, no per-payment fee, no per-invoice fee, on any plan. Your plan fee is the whole of what you pay us for stall payments, however many you take.
Stripe charges its own processing fee for each online stall payment, to your own connected Stripe account, at Stripe’s rates for the method used — we neither mark it up nor take a share, and you can see every fee in your own Stripe dashboard. Tickets work differently: there the 4.5% + 69p is all-in and card processing is already inside it. See Connect Stripe & get paid.